What can happen in just one year at Kimberly-Clark? If you ask Rafhael M., the answer is: a whole lot of growth, collaboration, and game-changing impact. 

When Rafhael joined the team, he expected to learn. What he didn’t expect was how quickly he’d be co-leading major projects, breaking digital records, and helping shape the future of Revenue Growth Management (RGM) strategy in Brazil. “It feels like I’ve been on a full journey of transformation,” he says. 

💡 Collaboration That Hits Different 

From day one, Rafhael noticed something unique: the energy. “Everyone’s genuinely committed to making things better,” he shares. That kind of drive? It’s contagious. It pushed him to show up, speak up, and bring his best every single day. 

By the end of 2024, Rafhael was co-leading a key initiative with the RGM team. It wasn’t just a project—it was a turning point. Teams from Finance, Marketing, Tax, and more came together for deep, hands-on collaboration. At one point, everyone cleared their calendars for a full day to focus. That level of commitment? Next level. 

And the results? Let’s just say the numbers are doing the talking. 


📈 Building the Future 

One of Rafhael’s proudest moments launching the first-ever dedicated RGM strategy for digital channels. With cross-functional squads meeting weekly, they built an amazing strategy. 

But beyond the wins and milestones, what really stood out to Rafhael was the culture. “I felt safe to be myself,” he says. At Kimberly-Clark, authenticity isn’t just a buzzword—it’s the baseline. “That, to me, is what ‘We Care’ really means.”